Here is the study guide for Exam 1 of Principles of Marketing with jolly old bald yet ponytail-ed Mark Wolters. If you are looking for the practice exams they are in the back of the book. The answers we go through in the class before the exam. Below are a lot of topics and if there was an old study video I put that with the topic.
BADM 320: Principles of Marketing Class Page
How to Study for the Exam
Topic 1: Overview of Marketing
What is Marketing?
The Marketing Mix: Product, Price, Place, Promotion
The 4 Ps – Product Explained
4 Ps explained in a digital world
What is a Value Proposition?
Needs vs Wants vs Demands
Topic 2: Developing Marketing Strategies & Marketing Plans
What is a marketing strategy?
What is “Share of Wallet?”
Sustainable Competitive Advantages
Customer Relationship Groups?
How to Develop Long-Term Customer Loyalty
What is a Marketing Plan?
SWOT Analysis
BCG Matrix New vs Old Version Videos
Growth Strategies or Ansoff Matrix
My Wife Having a Fun Time Filming Marketing Videos
Topic 3: Strategic Analysis of the Marketing Environment
Macro-Environment Effects on Organizations
Industry Key Success Factors
Examples of Typical Industry Key Success Factors
Porter’s Competitive 5 Forces
Competitive Strategies
GE McKinsey Matrix
Topic 4: Social Media & Digital Marketing
This complete lecture can be found on compass 2g.
The Basics of Social Media Marketing
Social Media vs Traditional Media
4e Framework for Social Media
What Goes in a Social Media Plan
Performance Measures in Online Ads – CPC, CPA, CPM
Typical Social Media Metrics Everyone Should Know