BADM 320 Exam 2 Study Guide
Here is the study guide for exam 2 for BADM 320: Principles of Marketing. Good luck on the exam!
How to Study for the Exam
Topic 5: Consumer Behavior
Types of Buying Behavior
Consumer Behavior & The Consumer Decision Process
The 4 C’s of Marketing
Topic 6: Business to Business Marketing
B2B Buying Culture
https://www.youtube.com/watch?v=Xqkhf2zdEyQ
The Differences Between B2B & B2C Marketing
B2B Buying Process
Buying Situation in the B2B Market
B2B Buying Centers
Request for Proposals Explained
Topic 7: Global Marketing
Global Marketing Strategies
Globalization of Services
https://www.youtube.com/watch?v=I3WrUYtLOcY
Global Entry Strategies: Exporting, Franchising, Strategic Alliances, Joint Ventures, and Direct Investment
An Earlier Version of Market Entry Strategies with my kids when they were little
Globalization & Assessing Global Markets
Assessing the Political Environment
Assessing the Infrastructure and Technology of the New Global Market
Hofstede’s Model on Cultural Differences
Porter’s National Diamond Framework
How to Adapt Products to for Global Markets
Topic 8: Segmenting, Targeting, and Positioning
Market Segmentation Explained
Perceptual Mapping & Product Positioning in Marketing
Topic 9: Marketing Research
The Basics of Marketing Research
3 Questions You NEVER Ask in Marketing Research and 3 You Always Ask
Exploratory vs Conclusive Research Explained
Primary Data Explained
Secondary Data Explained
Older Video Comparing Primary and Secondary Data
Topic 10: Branding & Packaging
Products: Types & Core Values of Products
What is a Brand?
Brand Extensions & Brand Dilutions
How to Build a Brand Strategy
Brand Identity vs Brand Image
Requested Travel Topics
Budget Travel Tips to Save Real Money While You Travel
How to Eat Cheap & Well While You Travel
The Reasons Why You Never Find Those Cheap Tickets You Hear About