Businesses function in environments just like people do. The business environment contains a number of different factors firms have to take into account from the legal environment to the technological environment to changes in social and demographics in society. This set of videos will help you understand how to monitor and react to different factors in the marketing environment.
The PESTIL Analysis – Looking at the overall Macro-environment a firm is dealing with
The Immediate Environment or Task Environment Explained
How the Economic Environment Can Affect Businesses
How Politics and Legal Issues Can Affect a Business
How Society and Social Change Can Affect a Business
How The Natural Environment Can Impact Business
How Changes in Culture Can Impact Business Decisions
How Changing Demographics Can Impact Marketers
Explaining the Differences Between Different Generations
How Decisions in Other Countries Impact Business – The International Macro Factor
Porter’s 5 Competitive Forces Model Explained
Competitive Strategies – Do it like Target or WalMart?
Industry Key Success Factors Model Explained
Typical Industry Key Success Factors You See in the Business World
GE McKenzie Matrix on Investment Decisions Explained