Topic 4: Digital & Social Media Marketing Explained

Digital marketing and social media marketing are essential for business success. This topic covers the basics of social media marketing as well as what firms should be considering when they develop their social media plans as well as their social media campaigns and websites.

Basics of Social media and digital Marketing       

Compare Social Media & Traditional Media        

Digital Consumer Culture           

Digital first consumers   

omnichannel marketing

Service in a Digital World           

What is a social media plan        

How to set up a social media plan          

Social Media Platforms 

Simple ways to connect online  

4e Framework  

How websites destroy goodwill 

How websites build goodwill     

How to get clients to think less on websites        

Do’s and Don’ts of Word of Mouth Marketing    

Online advertising – CPC/CPA/CPM/Negotiated  

Dynamic Pricing

Basic Performance Measures for Web   

Basic Social media Metrics Part 1            

SEO Tips            

Issues with Digital Marketing & Fraud, Phishing, basics of ethical issues  

Does it matter if we hit the like button?