Exam 3 for BADM 320 Principles of Marketing with Prof. Mark Wolters from the University of Illinois Gies College of Business. This exam covers the following topics: New Product Development, Service Marketing, Pricing, Supply Chain Management, and Advertising.
Practice Exam 3
Practice Exam 3 – 2018
Topic 11: New Product Development
Why Do Firms Develop New Products
New Product Categories
Competitive Positions in the Marketplace
Diffusion of Innovation Theory Explained
First Mover Advantages
Product Life Cycle
Why New Products Fail
Topic 12: Service Marketing
How is Service Marketing Different Than Product Marketing
Typical Service Failures
Gaps Model Explained
How to Evaluate Service Quality
Managing Customer Expectiations
Topic 13: Pricing Tactics & Strategies
5 Cs of Pricing Strategies
Pricing Strategies
Pricing Tactics
Macro Influences on Pricing
Legal & Ethical Aspects of Pricing
Topic 14: Supply Chain Management
Data Mining vs Data Warehousing
What Does a Distribution Center Do
Where Does Supply Chain Conflict Come From
Value Chain Analysis
Marketing Math
Trends in Retail
Topic 15: Advertising & Integrated Marketing Communication
Advertising Objectives
Pull Advertising vs Push Advertising
Types of Appeals to Consumers
Advertising Scheduling
Parts of Integrated Marketing Communication That Are Not Advertising
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
