Principles of Marketing Exam 2 Study Guide

Exam time is always a cruch time. Here we have the highlights of the topics covered for exam 2 for BADM 320 Principles of Marketing with Prof. Wolters at the University of Illinois Gies College of Business. The exam covers Consumer Behavior, Business to Business Marketing, Global Marketing, Segmentation, Marketing Research, and Branding.

Practice Exam 2 – From back of book

Practice Exam 2 – Spring 2020

Topic 5: Consumer Behavior

Consumer Decision Making Process

Universal, Retrieval, and Evoked Sets of Alternatives

Evaluation of Alternatives

Types of Buying Behavior

Topic 6: Business to Business Marketing

B2B vs B2C Marketing

B2B Buying Process

Buying Centers

Buying Situations

Topic 7: Global Marketing

Porter’s National Diamond Framework

Assessing Global Markets

Assessing Social Aspects of Global Markets – Hofstede Model

Global Market Entry Strategies

Topic 8: Segmentation, Targeting, & Positioning

Basic Segmentation Methods

Evaulation of Segment Attractiveness

Segmentation Strategies

Positional Mapping

Topic 9: Marketing Research

Questions You Never Ask in Marketing Research

Exploratory Research vs Conclusive Research

Primary Data Explained

Secondary Data Explained

Topic 10: Branding

Product Line Breadth & Depth Explained

Types of Products

Private Label Brands vs Manufacturer Brands

Brand Image vs Brand Identity

Primary Packaging vs Secondary Packaging