This is the study guide for Exam 1 for BADM 320 Principles of Marketing with instructor Mark Wolters at The University of Illinois at Urbana Champaign. This is only a highlights of the topic videos for each topic. For the whole list of videos per topic please visit the Professor Wolters website.
Practice Exam 1.1 – Fall 2021
Exam 1 from the book
Practice Exam 1.2 – Spring 2022 (it is on YouTube, click the link)
The 4 Ps of Marketing – The Marketing Mix Explained
General Types of Marketing
Marketing Myopia Explained
Why Marketers Fail
Topic 2 Highlights
Sustainable Competitive Advantages Explained
Share of Customers
Customer Relationship Group
SWOT Analysis Explained
BCG Matrix Explained
Blue Ocean Strategy vs Red Ocean Strategy
Benchmarking
Topic 3 Highlights
PESTIL Macroenvironmental Analystis Overview
Generational Cohorts
Competitive Strategies
Porter’s Competitive 5 Forces
GE Mackenzie Matrix
Industry Key Success Factors
Topic 4 Highlights
Compare Social Media and Traditional Media
What is a Social Media Plan
How Websites Can Build Good Will
4 E Framework of Social Media Content Creation
CPC/CPA/CPM Ad Services for Online Advertisements
Fraud, Phishing, and Ethics of Digital Marketing
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