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How to Develop Marketing Strategies – Topic 2

Posted on August 27, 2023August 27, 2023 by Mark Wolters

This topic helps firms analyze their current situation in the industry and find ways to improve their business. It also helps them to analyze their competition and develop new business objectives and strategies going forward.

Click Here To Review Topic 1: Introduction Marketing

Click Here for Study Guide for Exam 1

Videos for Topic 2:

What is a Marketing Strategy?

You need to grow your business.

Sustainable Competitive Advantage

How are some businesses so much better than others?

Consumer Excellence Explained – SCA

Treat your customers right and you may see some improvements on your bottom line.

Long-Term Loyalty Customers

Long-Term Customers are much easier to do business with than new customers.

Clients vs Customer Mentality

Client versus Customer is important.

Share of Customer’s Wallet Explained

Why do airlines try to sell you a car rentals?

Customer Relationship Groups Explained

Customers can be a bit difficult.

Operational Excellence Explained – SCA

Always look at the management team.

Product Excellence Explained – SCA

Can you make a better mouse trap?

Locational Excellence Explained – SCA

Why does Walgreen’s build on every street corner?

Typical Sustainable Competitive Advantages

Where do you see sustainable competitive advantages?

How to Develop a Marketing Plan

Developing a marketing plan explained.

SWOT Analysis Explained

Strengths, Weaknesses, Opportunities, and Threats Analysis Explained

Grand Strategies

Grow, maintain, or shrink your business.

BCG Matrix Explained – Portfolio Analysis

Portfolio Analysis explained.

Growth Strategies / Ansoff Matrix Explained

Easy ways to come up with ideas to grow your business.

Benchmarking Explained

Comparing yourself to others to see who is winning.

Blue Ocean Strategy Explained

Find a new place to do business.

Blue Ocean Strategies versus Red Ocean Strategies

Do you swim in red water?

Big hairy Audacious Goals Explained

Let’s try something different!
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