Hey there students, here is the turbo study guide for Exam 3. These videos should prepare you well for the main topics covered in the third exam. Remember, the third exams covers topics 11-15. That is New Product Development, Service Marketing, Pricing Models, Supply Chain Management, and Advertising. I hope this study guide helps!
Topic 11: New Product Developmet
Why do firms create new products
RWW Screening Model
Acceptance of New Products
Competitive Positioning
First Mover Advantages
Product Life Cycle
Topic 12: Service Marketing
Products vs Services
GAPS Model
How to improve service recovery
Topic 13: Pricing Models
5 Cs of Pricing
Pricing Tactics
Pricing Strategies
Ethical Issues with Pricing
Topic 13: Supply Chain Management
What is Supply Chain Management?
Data Warehousing vs Data Mining
What do distribution centers do?
Value Chain Analysis
How to strengthen Supply chains
Supply Chain Conflict
Topic 15: Advertising
What is Advertising?
Advertising Scheduling
Pull vs Push Advertising
Types of Advertising
Goals of Integrated Marketing Communication