For all of my students taking the third exam of Principles of Marketing here is a nice study guide for you. The third exam covers the following topics: Topic 11: New Product Development, Topic 12: Service Marketing, Topic 13: Pricing, Topic 14: Supply Chain Management, and Topic 15: Advertising & Integrated Marketing Communication.
Topic 11: New Product Development
New Product Categories
Why Do Firms Develop New Products
RWW Idea Screening: How do we know if an idea is a good idea
Diffusion of Innovation Theory Explained
Competitive Positions in the Marketplace: Market Leader vs
Market Follower
4 Ways to Test if Your Product Will Succeed
Factors Influencing the Acceptance of New Innovations
How Do Firms Develop New Products
First Mover Advantages & Disadvantages
Topic 12: Service Marketing
Ways Service Marketing is Different Than Product Marketing
Typical Service Failures
The GAPS Model Explained
How to Understand & Deal with Customer Expectations
How to Evaluate Service Quality
Topic 13: Pricing
Intro to Pricing
Things to Remember about Pricing
The 5 Cs of Pricing Summary
Pricing Strategies
Pricing Strategies for New Market Entry
Business to Business Pricing Strategies
Pricing Tactics
Dynamic Pricing – How Uber prices
Legal and Ethical Issues of Pricing
Topic 14 Supply Chain Management
What is Supply Chain Management
Data Mining vs Data Warehousing
Pull Supply Chains vs Push Supply Chains
How Do Direct Sales Differ from Retail Sales
What Does a Distribution Center Do?
How to Deal with Supply Chain Conflict
Value Chain Analysis Explained
Topic 15 Advertising & Integrated Marketing
Communication
Goals of Marketing Communication
What is Advertising?
Issues Marketers Have with Advertisers
The Promotion Mix Explained
The 8 M Formula for Advertising Campaigns
Pull vs Push Advertising
Focus of Advertisements
Advertising Schedules Explained
Ethical Issues in Integrated Marketing Communication
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