Exam 2 Study Guide
It is time again for our latest exam! This is exam 2 for BADM 320: Principles of Marketing. The topics covered are: Topic 5: Consumer Behavior, Topic 6: Business to Business Marketing, Topic 7: Global Marketing, Topic 8: Segmentation, Targeting, Positioning, Topic 9: Marketing Research, and Topic 10: Branding.
The exam is 50 multiple choice questions, so bring your pencil and your UIN to the exam and GOOD LUCK!!
Topic 5: Consumer Behavior
Types of Buying Behavior
Consumer Behavior is Weird: Just Liam, the next video has the baby & the education part
Consumer Decision Making Process
Universal, Retrieval, Evoked Sets
Evaluation of Alternatives
Risks Related to Information Search
Post-Purchase Buyer’s Remorse
Factors Shaping Consumer Behavior: How Retailers Get Us
4 Cs of Marketing
Topic 6: Business to Business Marketing
Intro to B2B Marketing
Types of B2B Marketing You Will See
B2B vs B2C Marketing: Comparisons
The B2B Buying Process
The Request for Proposal Process
B2B Buying Centers Explained: The People involved in the decision making process
B2B Buying Situations
Organizational Buying Cultures
Topic 7: Global Marketing
Drivers of Globalization: Where did globalization come from
Globalization of Products and Services
Porter’s National Diamond Framework
Assessing Global Markets Explained & The Economic Aspects
Assessing Global Markets: Political Issues
Assessing Global Markets: Infrastructure & Technology
Assessing Global Markets: Social-Cultural Differences, The Hofstede Model
Global Market Entry Strategies: From Exporting to Direct Investment
How to Choose a Global Market Entry Strategy
Communication & Product Adaption When Going Global
Topic 8: Segmentation, Targeting, Positioning
Introduction to Segmentation, Targeting & Positioning
The Segmentation Process Explained
Basic Segmentation Methods
Evaluate Segment Attractiveness
How to Develop Positioning Strategies
Positional Mapping
Topic 9: Marketing Research
The Basics of Marketing Research
The Marketing Research Process
Questions You Should Always & Never Ask When Doing Marketing Research
Exploratory vs Conclusive Research
Secondary Data Explained
Primary Data Explained
Structured vs Unstructured Questions for Marketing Research
The 5 Ps of Marketing Research
Topic 10: Branding.
What is a Product?
Types of Products Consumers Buy
What is Branding?
How Branding Helps Customers & Sellers
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