BADM 320: Principles of Marketing Exam 3 Study Guide
The Third and Final Exam is Here! Here is the study guide to help you prepare for exam 3 for BADM 320: Principles of Marketing with Prof. Mark Wolters.
The exam will be 50 multiple choice questions covering the last five topics of the book.
How to Study for the Exam
Topic 11: New Product Development
New Product Categories – The Types of New Products
Why Do Firms Develop New Products
Idea Screening – How To Know if Your Business Idea Will Work
How To Know If Your Product Will Succeed
Diffusion of Innovation
Factors Affecting Acceptance of Innovation
Company Orientation
Test Marketing
Product/Industry Life Cycle
First Mover Advantages
Topic 12: Service Marketing
How Service Marketing is Different than Product Marketing
The Gaps Model
How to Improve Service Quality
Topic 13: Pricing
The 5 C’s of Pricing
Pricing Strategies
New Product Pricing
Macro Influences on Pricing
Price Fixing
Topic 14: Supply Chain Management
What is Supply Chain Management
Managing Information Flow
Why use wholesalers or retailers
Data Warehousing vs Data Mining
Push vs Pull Supply Chain Management
Distribution Centers
Value Chain Analysis
Topic 15: Advertising & Marketing Communications
How to Develop an Advertising Campaign
Goals of Marketing Communication
The Basics of Advertising – Appeals & Types of Advertising
Issues Marketers Have with Advertisers
Ad Campaign Planning
Pull vs Push Advertising
Types of Advertising
Advertising Appeals
Advertising Scheduling