Welcome studious marketing students. Here is the turbo study guide for our second exam in BADM 320: Principles of Marketing. This collection of videos and marketing topics are here in order to help you be more focused in your studies for the exam. If you have any questions feel free to reach out to me.
Topic 5: Consumer Behavior
This topic covers the area of consumer behavior. We look at how and why consumers act, from their decision making process to how the atmosphere of a store can influence their purchasing. We also take a look at marketing in general from the eyes of the consumer.
Types of Risk that Consumer Face
Consumer Alternatives
Post-purchase Cognitive Dissonance – Buyer’s Remorse
4 C’s of Marketing
Consumer Decision Making Matrix – Types of Consumer Decision Groups
The Consumer Decision Making Process
Topic 6: B2B Marketing
Business to Business marketing may not be the most exciting of marketing topics, however the amount of money involved in the B2B side of marketing is significant, hence why there are so many more people involved in decision making. Here are the basics of B2B Marketing.
What is B2B Marketing
B2B Buying Centers
B2B Buying Situations
The Differences Between B2B & B2C Marketing
Topic 7: Global Marketing
In today’s ever more integrated world it is important to understand what globalization is and means to business, the ramifications of the global marketplace, and how we as businesses can grow and thrive in a globally competitive business environment.
What Brought About Globalization? The Drivers of Globalization.
Porter’s National Diamond Framework
Global Market Entry Strategies
Evaluating International Markets: Political System Analysis
Hofstede’s Model on Culture
Topic 8: Segmentation, Targeting, and Positioning
Segmentation relates to dividing up your customers into different groups based on similar attributes to the members of that segment. Targeting focuses on which customers firm should be shooting for when they are looking to grow their business. Positioning looks at how firms set themselves up to be seen in a certain way in the marketplace.
Typical Market Segmentation Methods
How To Evaluate Market Segment Attractiveness
Mass Marketing vs Micromarketing: Marketing Strategies
Topic 9: Marketing Research
Marketing research helps firms in so many different ways, whether it is in product development, understanding their customers, or analyzing their competition firms are constantly keeping an eye on what is going on all around them.
Primary Data Explained
Secondary Data Explained
Questions You Should Ask (and not ask) in Marketing Research
Exploratory vs Conclusive Research
Topic 10: Branding
Some say it is all about the brand, but in reality the brand does have an extreme influence on a business, only if the firm wants the brand to be influential. The brand needs to flow throughout the business so all members of the company understand what the firm’s brand really means.